How to Become an Award-Winning Cannabis Brand
Last year was a first for a lot of things in our company. We built a sister company, HILIFE Creative, in August to focus exclusively to our clients in the cannabis industry, and it’s certainly paid off. Marijuana businesses have long dealt with issues when it comes to advertising and branding their products. Whether it’s regulation compliancy, or a lack of general cannabis knowledge, typical marketing agencies simply can’t keep up. As one of the first marijuana marketing agencies in Denver, we were lucky enough to begin our cannabis journey by helping build the first-ever licensed recreational dispensary. Since then, our clientele has flourished and we’re now responsible for creating award-winning brands.
We were honored among others to receive recognition from the 2016 Cannabis Business Awards held in Denver. Our client Sweet Leaf Marijuana had a whopping eleven nominations and took home four incredible awards: Most Valuable Brand, Best Retail Center, Top Executive, and MVP. There’s nothing more rewarding than to receive these awards based on nominations and votes from respected people in the industry.
So how do you earn such an honorable title? From the building signage to interior design, trendy apparel, labels, exit bags, custom etched accessories and more, you can’t escape Sweet Leaf’s playful branding in every corner of their stores. Illuminating murals and laser-etched benches in the waiting rooms showcase the understanding that great design means great business. People flock to the centers where customers quickly become regulars. You can find Sweet Leaf expanding their fanbase by participating in local philanthropic causes and sponsoring national events like the recent HIGH TIMES Cannabis Cup in California. Their brand has built a shining reputation throughout the industry. Branding and contemporary design through HILIFE enables them to increase their scale across the US and earn advocacy by delighting each individual customer who walks through their doors.
Check out the newest Sweet Leaf shops yourself and see how their dispensary and product designs have helped them succeed over the years: www.sweetleafmarijuana.com/locations
On top of our clients big wins, we ourselves were nominated for Top Marketing Agency in the Cannabist Awards in Vegas back in November. It was such a pleasure to not only be nominated but to head the print and digital collateral as well as signage creation for that evening. As a company that’s always learning, we promise to continue to produce the best product design to help cannabis brands succeed. The marijuana industry is going to continue to be a trending topic into next year, and moving forward, and we can’t be more excited to help lead the way.
Looking to expand your brand to the masses? HILIFE Creative has helped launch concept brands and established brands reach the level and audience they’re striving for by developing top notch strategies. Give them a call to set up a free consultation: (303) 975-6772