Get A Book apart : brief books for people who make websites PDF

By Ethan Marcotte

ISBN-10: 0984442502

ISBN-13: 9780984442508

ISBN-10: 0984442529

ISBN-13: 9780984442522

ISBN-10: 0984442553

ISBN-13: 9780984442553

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ISBN-13: 9780984442577

ISBN-10: 1937557006

ISBN-13: 9781937557003

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ISBN-13: 9781937557102

From cellular browsers to netbooks and capsules, clients are vacationing your websites from an expanding array of units and browsers. Are your designs prepared? the best way to imagine past the computing device and craft attractive designs that count on and reply to your clients' wishes. Ethan Marcotte will discover CSS options and layout ideas, together with fluid grids, versatile photographs, and media queries, demonstrating how one can convey a high quality adventure on your clients regardless of how huge (or small) their reveal.

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The dark panels at the top resemble Kool Moe Dee-inspired sunglasses propped above a slight triangle nose and a broad mouth. If you must track your weight, a cyborg Kool Moe Dee is a good partner in crime. Unlike other iPhone apps, the interfaces seem like little human robots. One robot in particular inspired Tapbots app designer Mark Jardine to design personality into the user interface: The whole UI concept was really inspired by the movie, WALL•E. Our concept for the first two apps was to design them as if they were physical robots.

That’s okay, 46 D E SIGNING F O R E MOTION though. Personalities clash, and in the case of businesses, it can actually be a good thing. If people don’t understand your personality, chances are they’re not the right customer for you, and you’re actually saving yourself future customerrelations problems. As we’ll see in Chapter 7, personality is a risk, but there are many real-world examples that suggest the rewards are worth it. With personality as the foundation of your designs, you can layer more emotional engagement on top, as we’ll discover in the coming chapter.

Describe the specific aspects of your brand’s voice and how it might change in various communication situations. People change their language and tone to fit the situation, and so should your brand’s voice. 36 D E SIGNING F O R E MOTION Copy examples: Provide examples of copy that might be used in different situations in your interface. This helps writers understand how your design persona should communicate. Visual lexicon: If you are a designer creating this document for yourself and/or a design team, you can create a visual lexicon in your design persona that includes an overview of the colors, typography, and visual style that conveys your brand’s personality.

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A Book apart : brief books for people who make websites by Ethan Marcotte


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