Women & Weed - HILIFE Cannabis Creative
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Women & Weed

How organizations like Women Grow are helping shape the cannabis industry.

Women & Weed

Anne Marie Doyle is a mother, Founder of Higher Elevation Travel, and Chair at Woman Grow. Her days are spent planning events, managing a company, and spreading education on cannabis to the masses.  Ten minutes into our lunch, it was clear she didn’t care about a free blog feature, she was there for me. You see, I’m new to the industry, having just moved here from Austin. As my role expands into our new agency, networking has taken the forefront.  Since starting this new gig, I’ve received an outpouring of support from strangers in the industry. Anne Marie is part of the diverse community that’s working together towards one bigger mission. If there’s anyone who’s wired to recruit and support, it’s her.

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“We are at the cornerstone of social change,” said Doyle. “Everyone is so fresh and excited. It’s fun! Women from all walks of life are here to celebrate the people who are doing all the right things for all the right reasons.”

Women’s presence in the pot industry is doing much more than close the gender gap. According to Marijuana Business Daily, women make up about 36 percent of executives in the legal-marijuana industry today, compared to only 22 percent of senior managers in other industries. Also, over the next decade, women will control two thirds of consumer wealth in the United States and be the beneficiaries of the largest transference of wealth in our country’s history.  There’s no doubt the ‘she-economy’s’ participation is necessary to legitimize marijuana as a business.

Today, a variety of women’s organizations are being founded to help the cause. One of these organizations is Women Grow. Founded in 2014 in Denver, Women Grow serves as a catalyst for women to influence and succeed in the cannabis industry as the end of marijuana prohibition occurs on a national scale. They create programs, communities, and events for aspiring and current business executives in the industry. Their goal is to inspire women to support one another in their goals while also bringing together other women in Congress to push for legalization and drug reform laws. After my first meeting in July, themed: HEMP 101, I left feeling incredibly motivated,  informed, and connected. 

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The mission behind Women Grow is clear. Introduce cannabis business in a new light and bring oxygen to its innovators. “You will always find someone on your side, no matter how many people out there seem to be against it,” said Doyle. “We must continue this respectable light in the industry. After all, social change is driven by societal needs and we’re all going to see the acceptance on a much larger scale over the next few years as people continue to educate themselves.”

There’s an astounding amount of growing nonprofits in the cannabis industry, and while the support is great, it’s important to note that many of these people are creating organizations out of necessity. We’re talking about the parents moving their families across states to access legal medication for their suffering children, and groups of sick individuals fighting for proper health reform. Senior citizens are not surprisingly becoming one of the most booming demographics in the industry due to cannabis being safer than most prescription drugs. The mixing pot continues to add new users and supporters each day, even despite the recent DEA rulings.   

Women Grow has rightfully earned a leading position in fighting for the cannabis industry on a national scale. Through more support, they will continue to be a centerpiece on transforming the business. Visit WomenGrow.com to find out how to start a chapter where you live, or join an existing one today! Colorado native? Join Women Grow September 8th for their next monthly meeting. Click here for more details and sign up for their newsletter to stay up-to-date with news and events. 

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